Net Promoter Score as Indicator of Library Customers' Perception
نویسندگان
چکیده
منابع مشابه
The Net Promoter Score--an asset to patient experience surveys?
BACKGROUND In the search for more straightforward ways of summarizing patient experiences and satisfaction, there is growing interest in the Net Promoter Score (NPS): How likely is it that you would recommend our company to a friend or colleague? OBJECTIVE To assess what the NPS adds to patient experience surveys. The NPS was tested against three other constructs already used in current surve...
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consumer psychology is one of the most popular trends of psychology in recent years which more than anything is related to understanding and analysis of consumer behavior. the most important fields of the science include issues such as expectations, preferences and customer loyalty. and scientists use statistical and quantitative tools to analyze customer behavior. this study in terms of object...
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The Net Promoter Score (NPS) is still a popular customer loyalty measurement despite recent studies arguing that customer loyalty is multidimensional. Therefore, firms require new data-driven methods that combine behavioral and attitudinal data sources. This paper provides a framework that holistically assesses and predicts customer loyalty using attitudinal and behavioral data sources. We buil...
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ژورنال
عنوان ژورنال: Journal of Library Administration
سال: 2018
ISSN: 0193-0826,1540-3564
DOI: 10.1080/01930826.2018.1448655